Tampa's Lowry Park Zoo


ZooBoo is an annual Halloween event to generate revenue for the Zoo to improve Zoo operations, educational and conservation programs. The “Terror Has a New Address” campaign that Schifino Lee developed was based on the new haunt “London Frightmare” which is set in London during the 1800’s and features the evil side of the English city. Schifino Lee executed TV, radio, posters, print and digital advertisements to name a few and placed the media to drive traffic to the event.

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