Why be a mere retailer or jobber when you can be a Solutions Provider?
Month: July 2010
Nowadays the Della Femina’s ads seem quaint and his antics unspeakable.
When an organization unveils a new logo it usually get s a squib on the business page. But this past Tuesday it was big news. I mean BIG news. From Tampa to Enid, OK, to London, UK to Mumbai, it was in practically every daily newspaper and online news feed you can think of. It […]
Here’s an interesting comparison: two very different ads—and strategies—for parity products. Here’s the commercial for iPhone 4 And here’s the promo for Droid X We all prefer the iPhone ad, and not because we are elitist Apple devotees. We like the iPhone message because we like being human. The raison d’etre for a phone is […]
I got my internship the old fashioned way. My dad asked his friend Paul Berenson if I could work at his ad agency the summer between my junior and senior years at Newhouse. The other intern was the son of one of their big customers, a company that made agar. I worked on a brochure […]