Month: July 2010

Y branding is big news

When an organization unveils a new logo it usually get s a squib on the business page. But this past Tuesday it was big news. I mean BIG news. From Tampa to Enid, OK, to London, UK to Mumbai, it was in practically every daily newspaper and online news feed you can think of. It […]

Man or machine? iPhone or Droid?

Here’s an interesting comparison: two very different ads—and strategies—for parity products. Here’s the commercial for iPhone 4 And here’s the promo for Droid X We all prefer the iPhone ad, and not because we are elitist Apple devotees. We like the iPhone message because we like being human. The raison d’etre for a phone is […]

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