Advertisers/Agencies are licking their chops to reach potential customers via video on the most intimate form of media. Cellphone Networks are gearing up to handle the bandwidth and the amount of mobile video users that will hit nearly 24 million in 2010. Much like TV, different content is going to be viewed depending on the […]
Month: September 2010
The commercials have been on for months, but Cisco Systems’ spots starring Ellen Page still annoy me. The premise: Juno visits her hometown of Lunenburg, Nova Scotia, and sees the town transformed by Cisco video technology.
Since yellow page advertising continues to decline, more local businesses are turning to new techniques to attract and retain customers. The directories, meanwhile, are scrambling to come up with new ideas to retain advertisers and it looks like mobile tactics might be their saving grace. A study by the Yellow Pages Association (YPA) documents the […]