Month: January 2011

Slee gets Pulitzer Prize-

Winner’s Praise. When best-selling author and TV commentator Doris Kearns Goodwin saw the work Schifino Lee created to promote her upcoming appearance in Tampa she pronounced, “I love it!” Her book No Ordinary Time: Franklin and Eleanor Roosevelt: The Home Front in World War II won the Pulitzer Prize for history in 1994. Her 2005 […]

Slee helps end the foreclosure crisis

“Creating a great user experience and establishing a superior brand, in addition to providing outstanding service offering is important to us. With Schifino Lee we accomplished it all.” —Eric Friedman, President of PREO LLC Schifino Lee has helped Tampa, Fla.-based PREO rebrand itself and its website with a consumer friendly new face and user experience […]

Logo Evolution

A client asked last week, “When is it time to change our logo?” Eric answered him briskly, “When your company changes.” Your logo symbolizes your company. It stands for all your corporate values and represents the customer experience. When those aspects change significantly—that is they improve—the logo needs to be updated to capture them. That’s […]

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