Winner’s Praise. When best-selling author and TV commentator Doris Kearns Goodwin saw the work Schifino Lee created to promote her upcoming appearance in Tampa she pronounced, “I love it!” Her book No Ordinary Time: Franklin and Eleanor Roosevelt: The Home Front in World War II won the Pulitzer Prize for history in 1994. Her 2005 […]
Month: January 2011
New account management intern Samantha Anastasia shares her thoughts on learning the ropes at Schifino Lee. Being an intern can feel intimidating and frightening. The need to impress is always in the back of your mind. An intern is always worried that they will only be given simple and mindless tasks. “Can you go grab […]
“Creating a great user experience and establishing a superior brand, in addition to providing outstanding service offering is important to us. With Schifino Lee we accomplished it all.” —Eric Friedman, President of PREO LLC Schifino Lee has helped Tampa, Fla.-based PREO rebrand itself and its website with a consumer friendly new face and user experience […]
A client asked last week, “When is it time to change our logo?” Eric answered him briskly, “When your company changes.” Your logo symbolizes your company. It stands for all your corporate values and represents the customer experience. When those aspects change significantly—that is they improve—the logo needs to be updated to capture them. That’s […]
What is significant about this ad from fashion and luxury goods purveyor Hermes? It’s not that there’s nothing the least bit vulgar or titillating about it. Or that it occupied the back cover of a speciality magazine (Opera News) with advertising focused almost exclusively on its specialty.