Month: May 2011

Schifino Lee’s e-strategy helps WellCare reach 65+ demographic

By recognizing the exponential boost in older Americans’ adoption of online technology, Schifino Lee Advertising & Branding helped Tampa –based WellCare Health Plans drive traffic and generate leads for their Medicare Advantage Plans, while also supporting sales channels and online enrollment. The e-marketing strategy initiative was the product of a 7 month long project, which […]

Schifino Lee uses iconic images to create exciting theme for AACSB International’s annual conference

The Association to Advance Collegiate Schools of Business (AACSB) is the world’s premiere accreditation for business schools. Its annual International Conference and Annual Meeting (ICAM) brings more than a thousand educators and business leaders from over 45 countries together to discuss pressing issues and new initiatives in management education. Last year, the conference was held […]

A new brand of intelligence: Schifino Lee positions Celestar

Celestar, a fast growing defense contractor providing intelligence and other critical support services to the military, was ready to step up and take its place among the defense industry’s top-tier solutions providers. Schifino Lee translated Celestar’s core values of dedication, tenacity and initiative—honored military values—into a powerful, differentiated brand message that commands the respect and […]

Translating complex ideas into compelling creative messages (and Chinese)

Schifino Lee works its magic across many global industries — big, small and otherwise. A recent project took us into the obscure world of lead anodes for electro refining. RSR Anodes, based in Casa Grande, AZ needed a new website and sales literature to present its products to a worldwide audience of hydrometallurgical processors. RSR’s […]

how to sell designer ice cream

Here’s a marketing challenge: make ice cream on a stick a super premium luxury product that size double-zero fashionistas will crave as much as Birken bags. The solution: Hire Rachel Bilson, the unspeakably pretty (and skinny) actor/ model to be your spokesperson Retain uber designer and Chinese fan waver Karl Lagerfeld to make short films […]

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