Month: June 2011

Chief Creative Officer Appointed at Schifino Lee

“Creativity Is a Fancy Word for the Work We Have to Do By Friday.” – David Ogilvy When the Chief Marketing Officer of American Express asked his marketing firms to create something that would inspire people to choose his brand over Mastercard or Visa, the Creative Director and his team had a non-traditional solution: partner […]

Schifino Lee develops new advertising, website and SEM for Williams Schifino Mangione & Steady

Schifino Lee recently launched the website for Williams Schifino Mangione & Steady Law Firm. The new website for Williams Schifino provides an online legal services resource to current and potential clients along with direct access to Williams Schifino attorneys as they relate to these services. The Schifino Lee team sought to demonstrate the firm’s excellent […]

My long, hot summer

Summer intern Rachel Gregory provides this entry about her impressions of learning the craft of copywriting at Schifino Lee. The long white marble slab of a desk stretches out before me as I sit at my computer. I’m on reception desk duty as I attempt to write one of my first assignments. It’s my second […]

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