Month: August 2011

Meet Schifino Lee’s Media Innovator

  Today, the concept of media planning has transformed. The goal is to intersect with people’s lives, not to interrupt them. Brands need to form relationships with customers that are emotional, not transactional. That is why the term “media planning” is waning and being replaced by deeper terms such as “media strategy” or “integrated communications […]

The Johns Hopkins Hospitals’ Wilmer Eye Institute selects Schifino Lee for brand vision project

August 10, 2011 – (TAMPA, Fla.) – The Wilmer Eye Institute at Johns Hopkins has long been recognized for bringing together ophthalmologists consistently ranked by their peers as among the finest internationally. These doctors are joined by a specially trained and highly experienced team of nurses, technicians and staff cited by patients for their knowledge, […]

Schifino Lee partners with four Tampa Bay brands growing as fast as their businesses

    The Tampa Bay Business Journal recently announced its Fast 50 Awards. Schifino Lee congratulates all of the winners. And we are particularly grateful and proud to be branding partners with four of this year’s honorees:     Our initiatives with these companies all began with an important question: Is your brand growing as […]

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