Month: October 2011

Excellence Industries, a leading manufacturer of commercial refrigeration, launches new branding at national trade show.

Launching a powerful new brand at one of its industry’s largest trade shows, Excellence Industries is touting the “power of partnership,” emphasizing the commercial refrigeration company’s ability to help its customers with everything needed to sell frozen and refrigerated products at retail locations. Excellence Industries, based in Tampa, Fla., is the premier commercial refrigeration partner […]

ARMA Global, one of nation’s fastest growing defense companies, engages Schifino Lee for enhanced branding initiative.

ARMA Global is a rapidly growing company that supports the US Special Operations Command and other elements of the Department of Defense in successful implementation of foreign policy, material delivery and security objectives. As they planned the company’s strategy, ARMA’s leadership recognized that their branding and marketing needed to attain the same standards of excellence […]

AM 820 News launches with new format and brand, offering Tampa Bay: “All News. All Day.”

News radio on the AM side of the dial has been long dominated by loud and angry talk.  Knowing Tampa Bay residents spend a substantial amount of time in their cars, the station owners of WBBA 820AM saw an opportunity to give radio listeners something needed, desired and different: all news, all day in a […]

Social Media vs. So What Media

Fantastic Adweek piece (http://www.adweek.com/advertising-week/are-we-cusp-social-blindness-135427) points out that most marketers treat social media as if it were cheap broadcast media. Audiences are tired of that. Businesses need to create relevant content and participate in genuine conversations – not mindlessly use social media with a short-term transactional mentality. True social media is about building an emotional connection, […]

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