Month: November 2012

Schifino Lee helps Vigo Importing grow its Alessi Foods brand

Pursuing its goal to grow the Alessi brand of food products nationally, Vigo Importing Co. and Schifino Lee partnered together to embark on a substantial marketing campaign. The integrated campaign launches with cable TV spots, in-store displays, radio spots, digital advertising and social media for its Alessi Premium Pasta Sauce line. While Alessi has been […]

Bing vs. Google

Google may be the dominant web search leader, but how your content is optimized for Bing matters too. ‘I’ll Google it’ has even become a common phrase in today’s culture, meaning to search or to look up certain information. Bing’s 15.7% of all web searches come in a distant second place behind Google’s 66% in […]

Tampa Bay Sports Commission showcases what’s “New Now” at USF Athletics District.

Working with Schifino Lee on a multi-phase “New Now” facility marketing campaign, the Tampa Bay Sports Commission has been promoting the newly renovated USF Athletics District nationwide. For the Tampa Bay Sports Commission, Schifino Lee produced a new website, print ad and advertorial featuring the nearly $70 million in improvements at the USF Athletics District, […]

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