Month: January 2013

Is Social Media a recipe for success for B2B?

Recently, there has been a lot of talk about social media. But does it work for B2B companies? It seems anytime social media is mentioned in B2B circles, people scoff because they have this preconceived notion that social media is all about teenagers and Facebook. Wrong! Little do they know, studies have shown that B2B […]

“With Schifino Lee, You Can Do It!” – Tony Little

Most Americans know the name Tony Little. They associate him with images of Gazelles (not the animal), “You Can Do It!” and, yes, that iconic pony tail. By several accounts, Tony Little has logged more airtime on US television than any other celebrity (averaging about 6,000 hours a year). He has been seen on TV […]

Gopher Resource launches new brand campaign to support its mission, values and growth

There are over 200 million vehicles on U.S. roads. Every one of them has a battery that eventually must be recycled. Gopher Resource is a global leader in the safe and sustainable recycling of automotive and industrial batteries. Gopher engaged Schifino Lee to tell their story in a way that will inspire achievement in employees […]

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