Month: May 2013


When it comes to business, client relationships are your most important asset.  Your long term clients know who you are, understand your full scope of services, and know what you can do for their company. But what happens when a new generation of customers ladder up. Don’t assume they have been briefed on your great […]

AM820 launches new brand campaign to position it as the source for breaking news

AM820 News, the all-news AM radio station based in Tampa, FL, wanted to build awareness and position the station as the source for breaking news in Tampa Bay. AM820 News engaged Schifino Lee to develop messaging and an advertising campaign to gain listenership and enforce this unique positioning. “Listening to AM820 gives you access to […]

The Importance of Reaching the Hispanic Market

The United States is rapidly growing in diversity, and the Hispanic population is the forerunner of this change. In fact, Hispanics are now the largest minority group in the United States. The Hispanic population increased from 35.3 million in 2000 to approximately 52 million people in 2012. That is 16% of the entire U.S. population […]

Good Graphic Design and Color in Annual Reports Shown to Increase Valuation of Companies

We all know viscerally that we prefer color (vs. black & white) and we admire outstanding design (vs. poor design). But is the extra cost of color printing and professional design worth the added difference? When it comes to a company’s annual reports, the answer is a resounding yes. Research findings at the University of […]

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