Month: June 2013

Add some DAZZ to your home

When customers buy most household cleaning products, 90% of what they pay for can be water and packaging. Years of experience with concentrated cleaners in the industrial market taught David Shahan, President of SunState Labs, that there must be a better way. That was the catalyst that motivated him to invent effervescent cleaning tablets. Once […]

Instagram or Vine: What’s the Right Choice?

Almost immediately following Instagram’s announcement that it added video recording capabilities to its already popular app, the debate over Instagram vs. Vine started heating up. But as we listen to the arguments over which platform we should embrace and choose to evangelize to our clients, I have to ask the question, why can’t both win? […]

Consumer demand for new homes leads to refreshed branding for home builder

Homes by WestBay, an award winning home builder based in Tampa, FL, wanted to refresh their brand to capitalize on the recent uptick in demand, as well as build awareness with new homebuyers and realtors. Homes by WestBay engaged Schifino Lee to revamp their look and create an advertising campaign to not only gain a […]

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