Month: April 2017

New Technologies – Tracking Retail Foot Traffic

New Technologies – Tracking Retail Foot Traffic

Today, more businesses and retailers want to accurately quantify and measure the impact of their advertising campaigns. Due to the fact that 77% of the US population has a smartphone, it is becoming easier to determine how many customers are actually visiting a store after they are exposed to an advertisement. Digital vendors are using […]

BE CAUSE.

BE CAUSE.

No one wants to be sold to. Or worse, lied to. Which is why Schifino Lee, an advertising agency, doesn’t believe in advertising.    Intriguing campaigns are still king at capturing attention, but holding it now means less professional copy and more conversations.    So don’t sell. Connect.    The how is easy. Your audience […]

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