Month: September 2017

Advertising as a Catalyst for Change

Advertising as a Catalyst for Change

In the third and final installment of my inspired takeaways from this summer’s Cannes Lions experience, I want to highlight the presentations around the true good that the advertising industry does. Unfortunately, much of our industry has a bad reputation because people associate us with late night infomercials of guys screaming at you about amazing […]

How to be Authentically “Authentic” with Your Brand Authenticity

How to be Authentically “Authentic” with Your Brand Authenticity

In part two of my series on key takeaways from the 64th Cannes Lions International Festival of Creativity, let’s talk about the power of authenticity for both personal and corporate brands. When you think of “authenticity”, what does that mean to you? Do you think of how it relates to your work, or maybe the […]

Give Creative Brands Purpose and They Just Might Make a Difference.

Give Creative Brands Purpose and They Just Might Make a Difference.

A little over a month ago, The 64th Annual Cannes Lions Festival was in full force. The Mediterranean Sea sparkled next to the festival grounds as storytellers, designers, artists, political figures, celebrities, and CEOs rushed to and from the Palais, trying to make it to the next big presentation. I was part of that very […]

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