Month: December 2017

Tips From the Bottom Looking Up: A Young Creative’s Guide to Fostering Creativity in the Workplace

Tips From the Bottom Looking Up: A Young Creative’s Guide to Fostering Creativity in the Workplace

Disclaimer: I am not a writer by trade, so bear with me on this. There’s about a 65% chance of unintentional grammatical errors and run-on sentences. Now, I’d like to discuss the fragile nature of creativity in an agency environment. Creativity is a magnificent, deceitful, elusive unicorn that taunts you from behind your computer screen. […]

3 Ways to Ignite Your Ad Content in 2018

3 Ways to Ignite Your Ad Content in 2018

Digital technology is completely rewiring our brains. Fewer people pick up books, and more can’t put down their phones. This is creating significantly shorter attention spans, and it’s also making a lot more noise: Americans are now exposed to up to 10,000 ads per day. I started my career in digital, and spent several years […]

Five Interns to the Four Winds

Five Interns to the Four Winds

This season brought Schifino Lee an international mix of interns with energy and initiative that livened up both the account and creative sides of the agency. Thanks to their funky flair and worldly creative perspectives, our clients were treated to some truly inspiring work. Cristina Albers | Design Intern Cristina lives for seeing the world […]

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