Influencer marketing was one of the top social trends last year, and it’s expected to pick up even more steam in 2018. It’s no surprise—research shows that influencer marketing can generate up to a 960% return on investment. But of course, that all depends on how well your influencer campaign is executed. Schifino Lee has […]
Month: March 2018
International Women’s Day: Q&A with Paola Schifino
In celebration of International Women’s Day, we’d like to shine a spotlight on Schifino Lee’s leading lady, Paola Schifino. Over the past 25 years, Paola has achieved many accolades, including her most recent honor of being named Business Woman of the Year for 2017 by Tampa Bay Business Journal. She has also been named […]
Six Ways Marketing Strategy Drives Enterprise Value
A recent article published by Forbes identifies the importance of marketing strategy and how it drives enterprise value. A clear marketing strategy is critical to the success of your campaign and overall growth of your organization. Every organization has their own unique set of characteristics that can determine their success. Organizations are growing by using […]
