Month: July 2019

Paola Schifino adds (another) Tampa Bay leadership role to the resume

Paola Schifino adds (another) Tampa Bay leadership role to the resume Paola Schifino of Tampa-based ad agency Schifino Lee was appointed to a leadership trust board

Tampa Bay Business Journal Leadership Trust is an Invitation-Only Community for Top Business Decision Makers in Tampa Bay Schifino Lee’s co-founder and Innovate or Die mantra leader, Paola Schifino, has been invited to join Tampa Bay Business Journal Leadership Trust, an exclusive community for influential business leaders, executives and entrepreneurs in Tampa Bay. Paola was […]

Facebook Pixel: Digital Marketing’s Holy Grail

Facebook Pixel: Digital Marketing’s Holy Grail How to use the Facebook Pixel to measure ROI

Since social media’s inception, measuring its effectiveness in marketing has been a topic hotter than the Carolina Reaper. However, over time, social platforms have evolved and are becoming more sophisticated. Brands aren’t going to accept “reach” as a quality metric anymore and Facebook has taken notice. Enter the Facebook Pixel. It’s a simple piece of […]

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