Month: July 2020

Optimizing Client Budgets in an Economic Downturn

Optimizing Client Budgets in an Economic Downturn

It’s normal for brands to respond to signs of distress by pulling back on their marketing budgets in economic uncertainties, but usually at the sake of long-term competitive presence and Share of Voice in the category.  We implore brands to instead consider staying the course, or even increase budgets where economically feasible. This is not […]

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