Month: August 2020

What is content and why does it need a strategy?

What is content and why does it need a strategy?

We live, work and play in the world of content…but I’m getting ahead of things. What is content? It seems everyone has their own definition, but the simple truth is that content is defined as any media that the brand self-publishes: visa vie blog posts, articles, videos, podcasts, user-generated and social media posts. Content is […]

TECO Peoples Gas partners with Schifino Lee

TECO Peoples Gas partners with Schifino Lee Teco People's Gas

TECO Peoples Gas partners with Schifino Lee to launch new campaign on the economic and environmental significance of natural gas  Tampa, Fla., Aug 26 – TECO Peoples Gas has launched a new campaign, “At the Heart of Florida’s Energy,” created by Tampa-based advertising agency Schifino Lee. The new campaign educates consumers and influencers on the […]

Schifino Lee wins national account, Steel Manufacturers Association

Schifino Lee wins national account, Steel Manufacturers Association steel image

Schifino Lee wins national account for Steel Manufacturers Association to rebrand the image of steelmaking in the USA Tampa, Fla., Aug 5 – The Steel Manufacturers Association (SMA), headquartered in Washington D.C., has chosen Schifino Lee Advertising + Branding as its agency of record for a new communications campaign. Schifino Lee will work with the organization to rebrand the domestic […]

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