Since yellow page advertising continues to decline, more local businesses are turning to new techniques to attract and retain customers. The directories, meanwhile, are scrambling to come up with new ideas to retain advertisers and it looks like mobile tactics might be their saving grace.
A study by the Yellow Pages Association (YPA) documents the growth of mobile users and their use of directories on mobile platforms.
So it looks as though our fingers are doing the walking, but please—not while you’re driving.
