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Tampa Florida Advertising & Branding Agency Schifino Lee

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Leading the way forward for over 25 years.

Ben Lee and Paola Schifino’s passion for creativity mixed with their “Innovate or Die” philosophy is the fire that’s helped our agency blaze trails ever since 1993. As traditional advertising has turned digital, as passive media has shifted to social, we’ve constantly evolved with the marketing landscape.

What started as a two-person team has grown to a full-service operation serving regional and national clients, as well as corporations around the globe.

The agency’s guiding force:Our Core Values.

1

Innovate or Die

We stay relevant through constant evolution which makes us an indispensable partner to our clients.

2

We Work as One

Collaboration is key to delivering great work and profits. There’s no room for selfish thinking.

3

Set Your Entrepreneurial Spirit Free

Use your passion, tenacity and fresh thinking to be a true problem-solver rather than an order-taker.

4

Good Work Isn’t Good Enough

We have to keep raising the creative bar. Don’t accept compromise. Do expect greatness.

5

Show The Love To Our Clients

Maintaining strong relationships, close communication, and trust with clients is always our top priority.

6

Do The Right Thing

Without integrity, we’re nothing. Our reputation is built on being ethical and never bending moral rules.

7

Success Is In The Details

Strive for perfection in everything we do. Pay as much attention to the little things as the big ones.

8

Growth Is The Goal

Keep growing professionally, keep growing our clients’ businesses, and keep growing the agency.

Get to know our leadership team.

Paola Schifino

Principal

Co-founder of SL and recent Business Woman of the Year recipient, who drives our Innovate or Die mantra, ensuring clients benefit from the latest industry technology, media platforms, and best practices.

Ben Lee

Principal

Fellow agency co-founder and spiritual leader, who makes sure we have the talent and processes in place to give our clients the best service and the best results on all projects.

Kevin Byrd

Creative Director

Managing the creative team, he leverages 20+ years of agency experience to set the bar for strategically smart, creatively exceptional work across all clients.

Amanda Koenn

Account Director

The process-driven leader of our account management team, who builds strong client relationships and oversees successful campaigns for our robust roster of brands.

Jennifer Ruyle

Dir. of Brand Strategy

A recent SL “boomeranger” who not only ensures all our work is on-target and strategically bullet-proof, but also keeps multiple accounts running successfully and at optimum efficiency.

Nordin Benhalima

VP, Media Director

A 20+ year veteran of SL who oversees all media strategy, planning, and buying for a long list of national, regional, and local clients across digital, social, and traditional ad platforms.

Kerry O'Keefe

VP, Dir. of Finance

Wearing multiple hats, she’s the force responsible for keeping our agency profitable and productive, our technology optimized, and our culture happy and healthy.

Just a few of the national & international competitions that have rewarded our creativity.

Communication Arts

Archive Magazine

Graphis Awards

Telly Awards

W3

Davey Awards

MarCom

ADDYS