When customers buy most household cleaning products, 90% of what they pay for can be water and packaging. Years of experience with concentrated cleaners in the industrial market taught David Shahan, President of SunState Labs, that there must be a better way.
That was the catalyst that motivated him to invent effervescent cleaning tablets. Once Mr. Shahan realized he had a product that could transform the way people buy household cleaners, he engaged Schifino Lee to create a name, look, and personality for his invention that would inspire retailers and customers to try it and buy it.
“The entire team at Schifino Lee has done a remarkable job taking my product from a simple idea, to a vibrant new brand capable of going head-to-head with the industry giants,” said Mr. Shahan. “They exceeded my expectations throughout every phase of the branding process.”
Schifino Lee created a brand strategy and integrated marketing campaign that includes the brand name (DAZZ), logo design, package design, website development, public relations, social media, and consumer advertising. The campaign will be used to position the new cleaning tablets, called DAZZ Cleaning Tablets, as a smart, affordable, ecofriendly alternative to existing household cleaning products.
“When it comes to CPG Schifino Lee has a strong track record of developing compelling brands that speak to audiences, exponentially elevating returns. Dazz’s unique product offering, brand position and packaging puts it on solid ground for success,” said Paola Schifino, Principal and Co-founder of Schifino Lee.
“I was able to invent a cleaner that offers people a better product,” observed Mr. Shahan. “Schifino Lee was able to invent a way to show that DAZZ has the brains and beauty to compete against leading brands, at a fraction of the cost.”
Like DAZZ on Facebook by June 30th and receive a starter kit of your choice. Learn more about DAZZ on DazzCleaners.com, buy DAZZ Cleaning Tablets on Amazon, and follow them on Facebook, Twitter and Pinterest for special offers. Share this email with a friend, and please ask your local retailer to start carrying DAZZ so it’s more convenient for you to purchase where you normally shop!
