Reflecting the impact of a powerful new format and branding, radio station AM 820 News increased its share of listeners ages 18 and over by 500% in the four-month period between June 1 – October 31, 2011, according to recent Arbitron reports covering Tampa Bay area radio stations.
The Clearwater-based station, which offers an “all-news, all-day” format with nonpartisan delivery, garnered the following monthly share increases in the Tampa Bay market:
Genesis Communications, owner of AM 820 News, engaged Tampa-based branding and marketing agency Schifino Lee to better define its brand image and raise the station’s awareness through digital billboards, print ads, radio spots and social media.
“We are extremely pleased with the results of the new branding and marketing campaign,” said Bruce Maduri, president of Genesis Communications. “Our new format is proving attractive to a wide portion of the public, and this new campaign is letting them know about us in a simple yet compelling way.”
“Schifino Lee is proud of our work related to this campaign,” said Ben Lee, principal of Schifino Lee. “We’re continuing to implement new creative strategies to increase listenership.”