Local art shows are always a great source of inspiration for me… some better than others. Wandering through the aisles of a show, a select few pieces will grab my attention and lure me into the artist’s booth. There I stop and focus and usually discover a greater sense of appreciation of the work. And […]
In the world of advertising and marketing, there are as many books on the subject as there are agencies themselves. Some are good, some are great, and some are just plain horrible. So how do you pick the wheat from the chaff? Our agency’s senior copywriter, a reader of books himself, found an excellent article […]
Recently, there has been a lot of talk about social media. But does it work for B2B companies? It seems anytime social media is mentioned in B2B circles, people scoff because they have this preconceived notion that social media is all about teenagers and Facebook. Wrong! Little do they know, studies have shown that B2B […]
A client asked last week, “When is it time to change our logo?” Eric answered him briskly, “When your company changes.” Your logo symbolizes your company. It stands for all your corporate values and represents the customer experience. When those aspects change significantly—that is they improve—the logo needs to be updated to capture them. That’s […]
But more than history and more than image, a brand is an experience. How customers interact with it every day is what counts.