The Tampa Bay Super Bowl LV Host Committee unveiled its bold new logo on Wednesday—designed and imagined by Schifino Lee! The logo is as thoughtful as it is eye-catching. The red and pewter represent our home team Buccaneers, while the blues represent our region’s great new water-side attractions, Tampa Riverwalk and Water Street. The pirate […]
matt@schifinolee.com
Fact: referrals are the #1 source for quality lead generation.
There’s an old saying in advertising: we buy what we know and we don’t know much. So, what’s the best way to educate consumers about your product? We’d like to say its advertising, but in truth nothing beats the good old-fashioned personal referral. The personal referral reigns supreme because of the trust factor. People listen […]
Paola Schifino adds (another) Tampa Bay leadership role to the resume
Tampa Bay Business Journal Leadership Trust is an Invitation-Only Community for Top Business Decision Makers in Tampa Bay Schifino Lee’s co-founder and Innovate or Die mantra leader, Paola Schifino, has been invited to join Tampa Bay Business Journal Leadership Trust, an exclusive community for influential business leaders, executives and entrepreneurs in Tampa Bay. Paola was […]
Facebook Pixel: Digital Marketing’s Holy Grail
Since social media’s inception, measuring its effectiveness in marketing has been a topic hotter than the Carolina Reaper. However, over time, social platforms have evolved and are becoming more sophisticated. Brands aren’t going to accept “reach” as a quality metric anymore and Facebook has taken notice. Enter the Facebook Pixel. It’s a simple piece of […]
Serving Up a 12% Revenue Bump For QSR Chain
After 30 years of serving the Tampa Bay area, local quick-service restaurant chain Salem’s Gyros & More was ready to evolve their brand into something fresh, eye-catching, and altogether new. Salem’s enlisted Schifino Lee for the re-brand because of our extensive restaurant experience with clients like Westshore Pizza and Black Rock Grill. We went straight […]
