Nordin Benhalima

New Technologies – Tracking Retail Foot Traffic

New Technologies – Tracking Retail Foot Traffic

Today, more businesses and retailers want to accurately quantify and measure the impact of their advertising campaigns. Due to the fact that 77% of the US population has a smartphone, it is becoming easier to determine how many customers are actually visiting a store after they are exposed to an advertisement. Digital vendors are using […]

Schifino Lee

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