Recently, a potential client was sharing his background and mentioned that while he had studied advertising in college he knew that to support his family he needed to take a real job—not settle for some typical fly-by-night advertising agency. Mind you, he was talking about different times, so as the co-founder of my own agency, […]
Paola Schifino
IDENTIFYING YOUR NEXT GENERATION OF CUSTOMERS
When it comes to business, client relationships are your most important asset. Your long term clients know who you are, understand your full scope of services, and know what you can do for their company. But what happens when a new generation of customers ladder up. Don’t assume they have been briefed on your great […]
Michelangelo, Bernini, Calder, Slee
On January 28, 2011, Slee’s contribution to the civic monuments was unveiled by officials from the City of Fort Worth and Gerdau Ameristeel. The Cradle of Champions sculpture is the steel manufacturer’s gift to the city, one of the co-hosts of Super Bowl XLV, and was designed by Schifino Lee. The artwork is made from […]
Luxury & Vanity
What is significant about this ad from fashion and luxury goods purveyor Hermes? It’s not that there’s nothing the least bit vulgar or titillating about it. Or that it occupied the back cover of a speciality magazine (Opera News) with advertising focused almost exclusively on its specialty.
Y branding is big news
When an organization unveils a new logo it usually get s a squib on the business page. But this past Tuesday it was big news. I mean BIG news. From Tampa to Enid, OK, to London, UK to Mumbai, it was in practically every daily newspaper and online news feed you can think of. It […]
