In a cross promotional concept so huge the human brain cannot begin to comprehend it, Lady Gaga has struck a deal with Zynga, maker of FarmVille and other social games popular on Facebook, to promote her upcoming album Born This Way.
Players of a new game called “Gagaville” will be able to hear portions of the album prior to release and access exclusive, extra material afterward.
What can one expect down on GagaVille Farm? “think crystals, unicorns, sheep on motorcycles,” Zynga said in the press release. The madness begins May 17.
FYI: Lady Gaga is Stefani Joanne Angelina Germanotta, born 3/28/1986 in NY, NY.