The Vein and Vascular Institute of Tampa Bay offers complete vein care for all types of patients and all types of veins. However, there was disconnect in the vascular industry and people believed that vein issues were simply cosmetic when in actuality they can be life threatening. The reality of the situation is that a vein screening could save your life.
Schifino Lee successfully assisted the Vein and Vascular Institute in publicizing their most valued message to the public – that varicose veins are not just a cosmetic concern, but a serious medical issue. The campaign, “Long Live Legs,” helped The Vein and Vascular Institute of Tampa Bay change this misconception.
Through digital and Facebook advertising, billboards, and television spots in English and Spanish, Schifino Lee helped escalate referral business and clientele. By advertising one free screening that could save your life, The Vein and Vascular Institute has been overwhelmed with calls from potential clients, especially those of Hispanic descent due to the effective Spanish TV spot. Overall, their business has increased with their local reach greatly expanding and is now positioned as a leader in the varicose vein industry.