“Share. Like. Buy” is an entertaining video that explores how many companies view the Millennial Generation, consumers between the ages of 18 and 34. Traditional companies who do not understand the thought process of millennials see them as walking contradictions. We agree that millennials can be contradictory, but no more so than consumers of other generations.
In this era of corporate corruption and implosion, it is hard for anyone to trust “the man.” In a world dominated by fast food chains, people of all ages struggle trying to keep a healthy diet. Many companies believe that these young consumers contradict themselves simply because they do not understand how to communicate with them. Being a technologically inclined generation who has grown up communicating on MySpace, Facebook and Twitter, you have to connect with them socially. It’s less about offering the best deal or most innovative product and more about positioning yourself as a “friend” of your consumers.
When targeting the Millennial Generation, think of it as having a girlfriend. If you just do the bare minimum and show up every now and then, they won’t be around long. You need to show them attention. Ask how their day was. Tell them what you’re thinking, and care about what they have to say. Make them feel safe, like you’re not just telling them what they want to hear.
You also want to be a part of their social life. Meet their friends and know their interests (after all, the strongest references to millennials are their peers). Most importantly, be someone they would be willing to get “Facebook official” with, someone they would tweet after a long day.
It’s more than just talking to your “consumers” and informing them about who you are and what you do. Creating a dialogue with the Millennial Generation can lead to a long and loyal relationship.