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Tampa Museum of Art

Tampa Museum of Art Branding and Advertising

Social influencer campaign | Outdoor campaign | Signage

Tampa Museum of Art

Artful campaign deliversover 44M overall impressions.

Growing Tampa Museum of Art's audience beyond the arts community.

Challenge:

Already beloved by local art enthusiasts, the Tampa Museum of Art wanted to become an inspiring, go-to destination for the entire community. But with only 5% of the public predisposed to attending an art exhibition, the Museum needed an agency to help make the other 95% aware of what they’re missing.

Solution:

To reposition the Tampa Museum as the nexus of creativity and imagination for everyone in our community, Schifino Lee created a new campaign that seeks to change public perceptions, giving them a reason to experience something new, spark great conversations, and create life-long memories in an unexpected place.

 

 

Tampa Museum of Art Exhibit posters

Exhibit posters

 

Tampa Museum of Art-Outdoor Billboard

Out of home

 

Tampa Museum of Art-Outdoor Billboard

Out of home

 

Tampa Museum of Art-Outdoor Billboard

Out of home

 

Social influencer campaign

 

Social media video

 

Social media video

 

Social media video

 

Results:

Since launching in January 2016, the campaign has:

Delivered more than 44M outdoor impressions

Increased social audience by 1844% among Bay Area residents

Increased social interaction by 90% among influential social users

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