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Programmatic | Mobile Geofencing | Paid Social | Media Planning & Buying | Broadcast TV


The prescription for growing to over 5.5 millionmembers.

Brilliant media strategies are just what a
national managed healthcare plan provider needed.


In an incredibly competitive healthcare segment with bigger national spenders, WellCare needed highly effective media strategies and advertising campaigns that could capture and convert their Medicare and Medicaid demographic.


In addition to years of traditional media planning and buying television and outdoor across key markets, Schifino Lee implemented WellCare’s first digital campaign of programmatic display ads, mobile geo-fencing ads, paid social media, pre-roll videos, and Pandora.

National Media Buys

Schifino Lee places millions of media dollars nationally


Wellcare media buy stats
40% savings in media costs equating to millions of dollars in savings annually


Programmatic Display and Mobile Geofencing ads.


Regional Outdoor



Since we’ve been WellCare’s media and creative partner:

Increased revenue to more than 20B dollars (from $600 million)

Grew membership to 5M+ (from 300,000)

Hugely successful 15 year relationship