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WellCare

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Programmatic | Mobile Geofencing | Paid Social | Media Planning & Buying | Broadcast TV

WellCare

The prescription for growing to over 5.5 millionmembers.

Brilliant media strategies are just what a
national managed healthcare plan provider needed.

Challenge:

In an incredibly competitive healthcare segment with bigger national spenders, WellCare needed highly effective media strategies and advertising campaigns that could capture and convert their Medicare and Medicaid demographic.

Solution:

In addition to years of traditional media planning and buying television and outdoor across key markets, Schifino Lee implemented WellCare’s first digital campaign of programmatic display ads, mobile geo-fencing ads, paid social media, pre-roll videos, and Pandora.

National Media Buys

Schifino Lee places millions of media dollars nationally

 

Wellcare media buy stats
40% savings in media costs equating to millions of dollars in savings annually

 

Programmatic Display and Mobile Geofencing ads.

 

Regional Outdoor

 

Results:

Since we’ve been WellCare’s media and creative partner:

Increased revenue to more than 20B dollars (from $600 million)

Grew membership to 5M+ (from 300,000)

Hugely successful 15 year relationship

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