Programmatic | Mobile Geofencing | Paid Social | Media Planning & Buying | Broadcast TV
Brilliant media strategies are just what a
national managed healthcare plan provider needed.
In an incredibly competitive healthcare segment with bigger national spenders, WellCare needed highly effective media strategies and advertising campaigns that could capture and convert their Medicare and Medicaid demographic.
In addition to years of traditional media planning and buying television and outdoor across key markets, Schifino Lee implemented WellCare’s first digital campaign of programmatic display ads, mobile geo-fencing ads, paid social media, pre-roll videos, and Pandora.
Increased revenue to more than 20B dollars (from $600 million)
Grew membership to 5M+ (from 300,000)
Hugely successful 15 year relationship