Category: Advertising

Design Thinking Requires All of Us.

Design Thinking Requires All of Us. Design Thinking video call

Recently, our Production Artist, Brooke Worthan, virtually attended an event on Design Thinking. Here are her key takeaways: The Covid-19 pandemic will have lasting impacts on our society. Companies are adapting, innovating, re-thinking processes and integrating a more human-centered focus in products, experiences, and in their communication. I recently attended a virtual design conference, where […]

What is content and why does it need a strategy?

What is content and why does it need a strategy?

We live, work and play in the world of content…but I’m getting ahead of things. What is content? It seems everyone has their own definition, but the simple truth is that content is defined as any media that the brand self-publishes: visa vie blog posts, articles, videos, podcasts, user-generated and social media posts. Content is […]

TECO Peoples Gas partners with Schifino Lee

TECO Peoples Gas partners with Schifino Lee Teco People's Gas

TECO Peoples Gas partners with Schifino Lee to launch new campaign on the economic and environmental significance of natural gas  Tampa, Fla., Aug 26 – TECO Peoples Gas has launched a new campaign, “At the Heart of Florida’s Energy,” created by Tampa-based advertising agency Schifino Lee. The new campaign educates consumers and influencers on the […]

Schifino Lee wins national account, Steel Manufacturers Association

Schifino Lee wins national account, Steel Manufacturers Association steel image

Schifino Lee wins national account for Steel Manufacturers Association to rebrand the image of steelmaking in the USA Tampa, Fla., Aug 5 – The Steel Manufacturers Association (SMA), headquartered in Washington D.C., has chosen Schifino Lee Advertising + Branding as its agency of record for a new communications campaign. Schifino Lee will work with the organization to rebrand the domestic […]

Optimizing Client Budgets in an Economic Downturn

Optimizing Client Budgets in an Economic Downturn

It’s normal for brands to respond to signs of distress by pulling back on their marketing budgets in economic uncertainties, but usually at the sake of long-term competitive presence and Share of Voice in the category.  We implore brands to instead consider staying the course, or even increase budgets where economically feasible. This is not […]

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