Category: Agency News

How One Simple Truth Transformed Our Brand

How One Simple Truth Transformed Our Brand

Jennifer Ruyle, Director of Brand Strategy  Over the years, I’ve interviewed hundreds of employees, CEOs and customers to find the heart and soul of a brand. Yet when it came time to think of our own unique value proposition, I tossed and turned, veered onto strange roads lost in thought and consumed way too many […]

Who knew sheer terror could be so cost effective?

Who knew sheer terror could be so cost effective?

The Schifino Lee media team is all hopped up on Halloween spirit, thanks to our friends at Scream-A-Geddon. What is Scream-A-Geddon you ask? It’s a delightfully scary, nightmare inducing ‘horror park’ located just up the road in Dade City. Schifino Lee helped name and brand Scream-A-Geddon when they first opened their gates in 2015. The […]

Lessons from a Llama

Lessons from a Llama

Recently, I visited Capitol Reef, one of Utah’s five amazing National Parks. This is spectacular yet rigorous red rock terrain, filled with canyons and cliffs, and there are many great ways to experience it: by car, all-terrain vehicle, horse, or Llama. Yep, Llama. “Why not?”, my husband Bill and I said. We’ve certainly never done […]

TECO Peoples Gas partners with Schifino Lee

TECO Peoples Gas partners with Schifino Lee Teco People's Gas

TECO Peoples Gas partners with Schifino Lee to launch new campaign on the economic and environmental significance of natural gas  Tampa, Fla., Aug 26 – TECO Peoples Gas has launched a new campaign, “At the Heart of Florida’s Energy,” created by Tampa-based advertising agency Schifino Lee. The new campaign educates consumers and influencers on the […]

Schifino Lee wins national account, Steel Manufacturers Association

Schifino Lee wins national account, Steel Manufacturers Association steel image

Schifino Lee wins national account for Steel Manufacturers Association to rebrand the image of steelmaking in the USA Tampa, Fla., Aug 5 – The Steel Manufacturers Association (SMA), headquartered in Washington D.C., has chosen Schifino Lee Advertising + Branding as its agency of record for a new communications campaign. Schifino Lee will work with the organization to rebrand the domestic […]

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