Category: Branding

The International Palm Society Chooses Schifino Lee for New International Awareness Campaign

The International Palm Society Chooses Schifino Lee for New International Awareness Campaign Young woman in hat on tropical vacation

International Palm Society looks to increase their reach and maximize donations Tampa, Fla., Feb. 18 – The International Palm Society has engaged Schifino Lee, Tampa-based advertising and branding agency, to increase brand engagement, awareness and donations for its society. The International Palm Society (IPS), a global nonprofit that’s worked to protect palm trees around the […]

Designing Tampa Bay’s Super Bowl Host Committee Logo

Designing Tampa Bay’s Super Bowl Host Committee Logo Tampa Florida 2020 Super Bowl Host Committee Logo

The Tampa Bay Super Bowl LV Host Committee unveiled its bold new logo on Wednesday—designed and imagined by Schifino Lee! The logo is as thoughtful as it is eye-catching. The red and pewter represent our home team Buccaneers, while the blues represent our region’s great new water-side attractions, Tampa Riverwalk and Water Street. The pirate […]

Serving Up a 12% Revenue Bump For QSR Chain

Serving Up a 12% Revenue Bump For QSR Chain

After 30 years of serving the Tampa Bay area, local quick-service restaurant chain Salem’s Gyros & More was ready to evolve their brand into something fresh, eye-catching, and altogether new. Salem’s enlisted Schifino Lee for the re-brand because of our extensive restaurant experience with clients like Westshore Pizza and Black Rock Grill. We went straight […]

Who’s really writing your brand story?

Who’s really writing your brand story?

Build your brand story the right way, and they will come. 3 tips to shift from brand storytelling to brand storybuliding The idea of developing a brand story is probably very familiar to most of us. Typically, we’ve been taught to reach our consumers by creating a unified brand story to generate interest and desire […]

Is Your Website Worthy of Your Brand?

Is Your Website Worthy of Your Brand? web design and development

4 Web Design and Development Tips to Convert More Online Visitors Your website has less than a second to make an impression on visitors. That first glance can help convert someone into a customer, or bore them into hitting their browser’s “Back” button. The way your site looks determines how people interact with it—but in […]

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