Category: Design

Design Thinking Requires All of Us.

Design Thinking Requires All of Us. Design Thinking video call

Recently, our Production Artist, Brooke Worthan, virtually attended an event on Design Thinking. Here are her key takeaways: The Covid-19 pandemic will have lasting impacts on our society. Companies are adapting, innovating, re-thinking processes and integrating a more human-centered focus in products, experiences, and in their communication. I recently attended a virtual design conference, where […]

What is content and why does it need a strategy?

What is content and why does it need a strategy?

We live, work and play in the world of content…but I’m getting ahead of things. What is content? It seems everyone has their own definition, but the simple truth is that content is defined as any media that the brand self-publishes: visa vie blog posts, articles, videos, podcasts, user-generated and social media posts. Content is […]

TECO Peoples Gas partners with Schifino Lee

TECO Peoples Gas partners with Schifino Lee Teco People's Gas

TECO Peoples Gas partners with Schifino Lee to launch new campaign on the economic and environmental significance of natural gas  Tampa, Fla., Aug 26 – TECO Peoples Gas has launched a new campaign, “At the Heart of Florida’s Energy,” created by Tampa-based advertising agency Schifino Lee. The new campaign educates consumers and influencers on the […]

Florida Veterans Support Line: Paying It Forward

Florida Veterans Support Line: Paying It Forward Jennifer from Florida Veterans Support Line

May is Mental Health Awareness Month, and the need for our vets to have support after coming back from service has always been an important one. So, when we add the COVID-19 pandemic crisis on top of an existing struggle, being there for this community in need, we believe, is more important now than ever.  For the sake of full transparency, this campaign has […]

Amphenol Custom Cable: Making the Complex Clear

Amphenol Custom Cable: Making the Complex Clear custom cable website

Amphenol Custom Cable, a cable provider from concept to connection, future-proofs companies defining the future. Schifino Lee was tapped to help Custom Cable redefine how they present themselves by crafting their brand story in a modern, approachable way. Our teams worked side-by-side to bring their vision to life.  First, our teams had a deep discovery session with the client. Then, we visited Custom Cable’s production facility to best understand their business from the inside out. From there, we focused on […]

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