Category: Florida

Paola Schifino adds (another) Tampa Bay leadership role to the resume

Paola Schifino adds (another) Tampa Bay leadership role to the resume Paola Schifino of Tampa-based ad agency Schifino Lee was appointed to a leadership trust board

Tampa Bay Business Journal Leadership Trust is an Invitation-Only Community for Top Business Decision Makers in Tampa Bay Schifino Lee’s co-founder and Innovate or Die mantra leader, Paola Schifino, has been invited to join Tampa Bay Business Journal Leadership Trust, an exclusive community for influential business leaders, executives and entrepreneurs in Tampa Bay. Paola was […]

Facebook Pixel: Digital Marketing’s Holy Grail

Facebook Pixel: Digital Marketing’s Holy Grail How to use the Facebook Pixel to measure ROI

Since social media’s inception, measuring its effectiveness in marketing has been a topic hotter than the Carolina Reaper. However, over time, social platforms have evolved and are becoming more sophisticated. Brands aren’t going to accept “reach” as a quality metric anymore and Facebook has taken notice. Enter the Facebook Pixel. It’s a simple piece of […]

Meet Our Superhero Intern Squad

Meet Our Superhero Intern Squad

Marvel’s got the Avengers but at Schifino Lee, we’ve got a team of fantastic interns who have always been up for a challenge. With their powers ranging from creativity to strategy to account service, they’ve been a mighty addition to the agency. Now, as their spring internships wrap up, we are proud to present the […]

Finding Inspiration at Local Art Shows

Finding Inspiration at Local Art Shows

Local art shows are always a great source of inspiration for me… some better than others. Wandering through the aisles of a show, a select few pieces will grab my attention and lure me into the artist’s booth. There I stop and focus and usually discover a greater sense of appreciation of the work. And […]

At the 2017 Addy Awards, Seven is Schifino Lee’s Lucky Number

At the 2017 Addy Awards, Seven is Schifino Lee’s Lucky Number

All the outstanding work we did for clients last year continues to win big at award shows. Schifino Lee’s latest recognition came in mid-February at the 2017 AAF Tampa Bay Awards Gala, where we scored two Gold and five Silver awards. Our award-winning work spanned a broad range of categories, from videos to out-of-home to […]

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