Category: General

What exactly is an IDFA and why is it relevant to marketers?

What exactly is an IDFA and why is it relevant to marketers?

By David Stob, Media Director  IDFA (Identifier for Advertisers) is a unique identifier for mobile devices and is used to target and measure the effectiveness of advertising on a user level across mobile devices. Think of it like the mobile world’s version of a third-party cookie. As it stands, a user has to opt-out of […]

How One Simple Truth Transformed Our Brand

How One Simple Truth Transformed Our Brand

Jennifer Ruyle, Director of Brand Strategy  Over the years, I’ve interviewed hundreds of employees, CEOs and customers to find the heart and soul of a brand. Yet when it came time to think of our own unique value proposition, I tossed and turned, veered onto strange roads lost in thought and consumed way too many […]

Who knew sheer terror could be so cost effective?

Who knew sheer terror could be so cost effective?

The Schifino Lee media team is all hopped up on Halloween spirit, thanks to our friends at Scream-A-Geddon. What is Scream-A-Geddon you ask? It’s a delightfully scary, nightmare inducing ‘horror park’ located just up the road in Dade City. Schifino Lee helped name and brand Scream-A-Geddon when they first opened their gates in 2015. The […]

Lessons from a Llama

Lessons from a Llama

Recently, I visited Capitol Reef, one of Utah’s five amazing National Parks. This is spectacular yet rigorous red rock terrain, filled with canyons and cliffs, and there are many great ways to experience it: by car, all-terrain vehicle, horse, or Llama. Yep, Llama. “Why not?”, my husband Bill and I said. We’ve certainly never done […]

Design Thinking Requires All of Us.

Design Thinking Requires All of Us. Design Thinking video call

Recently, our Production Artist, Brooke Worthan, virtually attended an event on Design Thinking. Here are her key takeaways: The Covid-19 pandemic will have lasting impacts on our society. Companies are adapting, innovating, re-thinking processes and integrating a more human-centered focus in products, experiences, and in their communication. I recently attended a virtual design conference, where […]

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