Category: General

Changes in TV Viewership Measurement

Changes in TV Viewership Measurement TV Viewership Change

By David Stob, Media Director  In our continuing series of understanding the changes in media usage and measurement, we are looking at TV viewing and consumption habits. Inevitably, your TV viewing habits changed over the course of the past 12 months; if you are like most people, you watched a lot more TV. Most of […]

Enter the Zoom culture

Enter the Zoom culture

Branded background effects can make the most out of your virtual meetings By Ben Lee, Principal We can all agree that 2020 was a dull year. But there was at least one bright spot. With many of us working remotely for the first time, live digital communications were accelerated at least 5 years into the […]

TikTok: The unexpected star of 2020, and why your brand should be on it  

TikTok: The unexpected star of 2020, and why your brand should be on it  

By Macey Wilson, Account Manager of Social Media and Public Relations Odds are, you’ve heard the phrase “2020 was an unprecedented year,” quite a few times since last March. People have been spending more time at home and, consequentially, more time on their phones. Enter TikToks’s meteoric rise. There are dozens of social media channels […]

What exactly is an IDFA and why is it relevant to marketers?

What exactly is an IDFA and why is it relevant to marketers?

By David Stob, Media Director  IDFA (Identifier for Advertisers) is a unique identifier for mobile devices and is used to target and measure the effectiveness of advertising on a user level across mobile devices. Think of it like the mobile world’s version of a third-party cookie. As it stands, a user has to opt-out of […]

How One Simple Truth Transformed Our Brand

How One Simple Truth Transformed Our Brand

Jennifer Ruyle, Director of Brand Strategy  Over the years, I’ve interviewed hundreds of employees, CEOs and customers to find the heart and soul of a brand. Yet when it came time to think of our own unique value proposition, I tossed and turned, veered onto strange roads lost in thought and consumed way too many […]

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