Branded background effects can make the most out of your virtual meetings By Ben Lee, Principal We can all agree that 2020 was a dull year. But there was at least one bright spot. With many of us working remotely for the first time, live digital communications were accelerated at least 5 years into the […]
Category: Interactive
What exactly is an IDFA and why is it relevant to marketers?
By David Stob, Media Director IDFA (Identifier for Advertisers) is a unique identifier for mobile devices and is used to target and measure the effectiveness of advertising on a user level across mobile devices. Think of it like the mobile world’s version of a third-party cookie. As it stands, a user has to opt-out of […]
Design Thinking Requires All of Us.
Recently, our Production Artist, Brooke Worthan, virtually attended an event on Design Thinking. Here are her key takeaways: The Covid-19 pandemic will have lasting impacts on our society. Companies are adapting, innovating, re-thinking processes and integrating a more human-centered focus in products, experiences, and in their communication. I recently attended a virtual design conference, where […]
Schifino Lee partners with Cope Notes
Schifino Lee partners with Cope Notes to provide free mental health support during Mental Health Awareness Month The daily text service is offering two weeks of free support. Tampa, Fla., May 18– Schifino Lee, Tampa-based advertising and branding agency, has partnered with Cope Notes, a daily mental health support text message service, to provide two-weeks […]
Mobile-first tell all with designer Matt K
The secrets to creating a mobile-first, responsive website An interview with Matt Kannenberg, ACD Schifino Lee. We’re sitting in a dimly lit corner office, post-its randomly stuck around his desk with illegible scribbles. A photo strip is tacked to the wall of his beloved wife and son, Vernie. He wears a crinkled black T-shirt with 2-day stubble, […]
