We wrote last week about QR (quick response) codes—that square matrix that connects a smart to web content. Today we’re adding some “best practice” guidelines for their use. Size matters. A bigger code is easier to capture, especially for phones with a hair-trigger auto focus. Trying to hold your phone just right to is really […]
Category: Interactive
Schifino Lee launches new agency website & blog
Why are we refreshing our website? For the same reasons every business should consider: To better represent who we are today (not last year or 2-3 years ago) To take advantage of innovations in web programming To simplify navigation for quicker arrival at what visitors want to see To build a better showcase for our […]
secret society
QR codes are the new secret weapon for reaching cream-of-the-crop demographics. That square matrixy looking thing you see on ads and posters and shop windows is a QR code. QR stands for quick response. You point your smart phone at it and get connected to info on the web. Way cool. When I first started […]
Man or machine? iPhone or Droid?
Here’s an interesting comparison: two very different ads—and strategies—for parity products. Here’s the commercial for iPhone 4 And here’s the promo for Droid X We all prefer the iPhone ad, and not because we are elitist Apple devotees. We like the iPhone message because we like being human. The raison d’etre for a phone is […]
Fresh from the kitchens of Schifino Lee
Slee produces two delicious new websites for food service clients.
