Category: Media

What exactly is an IDFA and why is it relevant to marketers?

What exactly is an IDFA and why is it relevant to marketers?

By David Stob, Media Director  IDFA (Identifier for Advertisers) is a unique identifier for mobile devices and is used to target and measure the effectiveness of advertising on a user level across mobile devices. Think of it like the mobile world’s version of a third-party cookie. As it stands, a user has to opt-out of […]

Optimizing Client Budgets in an Economic Downturn

Optimizing Client Budgets in an Economic Downturn

David Stob, Media Director It’s normal for brands to respond to signs of distress by pulling back on their marketing budgets in economic uncertainties, but usually at the sake of long-term competitive presence and Share of Voice in the category.  We implore brands to instead consider staying the course, or even increase budgets where economically […]

Florida Veterans Support Line: Paying It Forward

Florida Veterans Support Line: Paying It Forward Jennifer from Florida Veterans Support Line

May is Mental Health Awareness Month, and the need for our vets to have support after coming back from service has always been an important one. So, when we add the COVID-19 pandemic crisis on top of an existing struggle, being there for this community in need, we believe, is more important now than ever.  For the sake of full transparency, this campaign has […]

Fact: referrals are the #1 source for quality lead generation.

Fact: referrals are the #1 source for quality lead generation. Tapp 360 is a cloud-based software created by Schifino Lee to generate referrals and lead generation.

There’s an old saying in advertising: we buy what we know and we don’t know much. So, what’s the best way to educate consumers about your product? We’d like to say its advertising, but in truth nothing beats the good old-fashioned personal referral. The personal referral reigns supreme because of the trust factor. People listen […]

Facebook Pixel: Digital Marketing’s Holy Grail

Facebook Pixel: Digital Marketing’s Holy Grail How to use the Facebook Pixel to measure ROI

Since social media’s inception, measuring its effectiveness in marketing has been a topic hotter than the Carolina Reaper. However, over time, social platforms have evolved and are becoming more sophisticated. Brands aren’t going to accept “reach” as a quality metric anymore and Facebook has taken notice. Enter the Facebook Pixel. It’s a simple piece of […]

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