Category: Media

Facebook Pixel: Digital Marketing’s Holy Grail

Facebook Pixel: Digital Marketing’s Holy Grail How to use the Facebook Pixel to measure ROI

Since social media’s inception, measuring its effectiveness in marketing has been a topic hotter than the Carolina Reaper. However, over time, social platforms have evolved and are becoming more sophisticated. Brands aren’t going to accept “reach” as a quality metric anymore and Facebook has taken notice. Enter the Facebook Pixel. It’s a simple piece of […]

Mobile-first tell all with designer Matt K

Mobile-first tell all with designer Matt K

The secrets to creating a mobile-first, responsive website An interview with Matt Kannenberg, ACD Schifino Lee. We’re sitting in a dimly lit corner office, post-its randomly stuck around his desk with illegible scribbles. A photo strip is tacked to the wall of his beloved wife and son, Vernie. He wears a crinkled black T-shirt with 2-day stubble, […]

Serving Up a 12% Revenue Bump For QSR Chain

Serving Up a 12% Revenue Bump For QSR Chain

After 30 years of serving the Tampa Bay area, local quick-service restaurant chain Salem’s Gyros & More was ready to evolve their brand into something fresh, eye-catching, and altogether new. Salem’s enlisted Schifino Lee for the re-brand because of our extensive restaurant experience with clients like Westshore Pizza and Black Rock Grill. We went straight […]

How to be Authentically “Authentic” with Your Brand Authenticity

How to be Authentically “Authentic” with Your Brand Authenticity

In part two of my series on key takeaways from the 64th Cannes Lions International Festival of Creativity, let’s talk about the power of authenticity for both personal and corporate brands. When you think of “authenticity”, what does that mean to you? Do you think of how it relates to your work, or maybe the […]

Give Creative Brands Purpose and They Just Might Make a Difference.

Give Creative Brands Purpose and They Just Might Make a Difference.

A little over a month ago, The 64th Annual Cannes Lions Festival was in full force. The Mediterranean Sea sparkled next to the festival grounds as storytellers, designers, artists, political figures, celebrities, and CEOs rushed to and from the Palais, trying to make it to the next big presentation. I was part of that very […]

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