Category: Media

New Technologies – Tracking Retail Foot Traffic

New Technologies – Tracking Retail Foot Traffic

Today, more businesses and retailers want to accurately quantify and measure the impact of their advertising campaigns. Due to the fact that 77% of the US population has a smartphone, it is becoming easier to determine how many customers are actually visiting a store after they are exposed to an advertisement. Digital vendors are using […]

Strengthening the Pride and Perception of Gerdau Steel

Strengthening the Pride and Perception of Gerdau Steel

  While the media often paints a less than stellar picture of the steel manufacturing industry, our client Gerdau Steel (one of the industry’s global leaders) was interested in painting a more positive, and much more accurate, picture. One that touts the 11,000 high-paying jobs Gerdau provides to communities across the U.S. and Canada. Plus […]

Schifino Lee Hooks Tampa Maid as Advertising Agency of Record

Schifino Lee Hooks Tampa Maid as Advertising Agency of Record

  Tampa Maid, the leading provider of innovative, value-added food products in North America, has appointed Schifino Lee Advertising + Branding as its new advertising agency of record. Our goal is to position Tampa Maid as the leader in profit-driving, quality menu items, as well as an expert culinary resource within the food service industry. […]

SCREAM-A-GEDDON’S MEDIA STRATEGY IS A MONSTROUS SUCCESS.

What’s it take for an advertising campaign to create thrilling results that exceed revenue goals and attendance projections? To dramatically outperform expectations, you need strategic media ideas that engage your audience in just the right context. Schifino Lee approaches media as both an art and a science. So when horror park Scream-A-Geddon came to us […]

SCHIFINO LEE TEMPTS THRILL-SEEKERS WITH A FRIGHTENING NEW HAUNT

Our evil, creative geniuses at Schifino Lee have stirred up their most twisted and terrorizing designs yet to introduce thrill-seekers to Scream-A-Geddon, Tampa Bay’s newest horror park. From September 25th until November 1st, the darkened, 60 forested acres of Dade City become Scream-A-Geddon, where participating daredevils are submersed in the ultimate underworld of whispers and […]

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