Category: Misc Fun

4/23/85 A date that will live in branding infamy

Today is the 25th anniversary of the most spectacular failure in the history of brands. New Coke officially began its 77-day life span on April 23, 1985. The truth is New Coke consistently beat old Coke and Pepsi in taste tests. It sold well and even recaptured brand share for the Atlanta-based beverage maker.

Schifino Lee

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