Category: Misc Fun

He served us well

Schifino Lee | Posted on May 3, 2010 |

The cup that launched a thousand mysteries

A new model for earning value

Paola Schifino | Posted on April 27, 2010 |

Denver-drafted UF star Tim Tebow needs to learn how to create value without compromising values.

4/23/85 A date that will live in branding infamy

Schifino Lee | Posted on April 23, 2010 |

Today is the 25th anniversary of the most spectacular failure in the history of brands. New Coke officially began its 77-day life span on April 23, 1985. The truth is New Coke consistently beat old Coke and Pepsi in taste tests. It sold well and even recaptured brand share for the Atlanta-based beverage maker.

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Category: Misc Fun

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