This year, in keeping with our tradition of Random Acts of Merry, the Schifino Lee team is putting our considerable creative talents to work helping a pair of “adoption-challenged” canines find a loving home in time for the holidays. To hear their touching backstory, see our efforts to raise awareness, and find out how you […]
Category: Misc Fun
The art of media planning/buying at Schifino Lee
Summer intern Paige Colloredo provides this entry about her impressions of learning the art of media planning/buying at Schifino Lee. I am extremely thankful for the internship opportunity Schifino Lee gave me this summer. The lessons I have learned and experience I have gained will aid me not only in the post-graduation job search, but […]
Summer Sets On a Hot Group of Interns
It’s been an incredibly busy, exceptionally successful summer here at Schifino Lee. A big part of that is due to the outstanding class of summer interns we were able to round up. Our creative, media and account teams all benefitted from these six smart, spirited, and hungry to learn newbies. So as summer wraps […]
What Netflix’s rise in subscriptions really means
Why the rise of Netflix and other on-demand video services make product placement even more essential. Netflix’s recent surpassing of 50 million subscribers (the equivalent of approximately 16% of the U.S. population) this week has us thinking. If this is going to be the next primary way to view programming, will traditional video ads still […]
Some ideas are outside the box. Others, inside a bottle.
Tampa’s Lowry Park Zoo asked Schifino Lee to “brew up” unique concepts and advertising materials for the 19th annual WaZoo Beer Fest, taking place on August 2nd. This nationally reowned event, named one of the “10 Great Beer Festivals in the Country” by USA Today, features over 275 brews, food and live music throughout the […]
