Category: Social Media

What exactly is an IDFA and why is it relevant to marketers?

What exactly is an IDFA and why is it relevant to marketers?

By David Stob, Media Director  IDFA (Identifier for Advertisers) is a unique identifier for mobile devices and is used to target and measure the effectiveness of advertising on a user level across mobile devices. Think of it like the mobile world’s version of a third-party cookie. As it stands, a user has to opt-out of […]

Schifino Lee Helps Cross-Bay Ferry Achieve Big Ridership Gains

Schifino Lee Helps Cross-Bay Ferry Achieve Big Ridership Gains The Cross Bay Ferry

The Cross-Bay Ferry is having an exceptional third season in Tampa Bay. Ridership is up over 40% compared to last year, and up over 100% compared to its first season. The ferry service, which travels between downtown St. Petersburg and downtown Tampa, has carried over 45,000 passengers in the past four months alone. Schifino Lee […]

Facebook Pixel: Digital Marketing’s Holy Grail

Facebook Pixel: Digital Marketing’s Holy Grail How to use the Facebook Pixel to measure ROI

Since social media’s inception, measuring its effectiveness in marketing has been a topic hotter than the Carolina Reaper. However, over time, social platforms have evolved and are becoming more sophisticated. Brands aren’t going to accept “reach” as a quality metric anymore and Facebook has taken notice. Enter the Facebook Pixel. It’s a simple piece of […]

Meet Our Savvy New Social Media Marketing Duo

Meet Our Savvy New Social Media Marketing Duo Social Media Marketing Team

The team at Schifino Lee is ecstatic to announce the recent addition of two new social-ites to its all-star roster. With fresh, creative minds, Bri Wagner and Taylor Yianakopolos are taking our social media marketing department to the next level.   Bri Wagner, Social Media and Public Relations Manager A world traveler, amateur chef, music […]

Social Media: Brands rooted in friendship

Social Media: Brands rooted in friendship

Working in social media exposes me to a lot of information… constantly. From viral videos and celebrity news, to politics, memes, and #InsertNationalSomethingDayHere, I see it all.  And that’s not including the posts about my neighbor getting engaged, cousin Susan’s twins on the first day of preschool, and a funny video of that guy from […]

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