Category: Strategy

Changes in TV Viewership Measurement

Changes in TV Viewership Measurement TV Viewership Change

By David Stob, Media Director  In our continuing series of understanding the changes in media usage and measurement, we are looking at TV viewing and consumption habits. Inevitably, your TV viewing habits changed over the course of the past 12 months; if you are like most people, you watched a lot more TV. Most of […]

Enter the Zoom culture

Enter the Zoom culture

Branded background effects can make the most out of your virtual meetings By Ben Lee, Principal We can all agree that 2020 was a dull year. But there was at least one bright spot. With many of us working remotely for the first time, live digital communications were accelerated at least 5 years into the […]

What exactly is an IDFA and why is it relevant to marketers?

What exactly is an IDFA and why is it relevant to marketers?

By David Stob, Media Director  IDFA (Identifier for Advertisers) is a unique identifier for mobile devices and is used to target and measure the effectiveness of advertising on a user level across mobile devices. Think of it like the mobile world’s version of a third-party cookie. As it stands, a user has to opt-out of […]

Who knew sheer terror could be so cost effective?

Who knew sheer terror could be so cost effective?

The Schifino Lee media team is all hopped up on Halloween spirit, thanks to our friends at Scream-A-Geddon. What is Scream-A-Geddon you ask? It’s a delightfully scary, nightmare inducing ‘horror park’ located just up the road in Dade City. Schifino Lee helped name and brand Scream-A-Geddon when they first opened their gates in 2015. The […]

Lessons from a Llama

Lessons from a Llama

Recently, I visited Capitol Reef, one of Utah’s five amazing National Parks. This is spectacular yet rigorous red rock terrain, filled with canyons and cliffs, and there are many great ways to experience it: by car, all-terrain vehicle, horse, or Llama. Yep, Llama. “Why not?”, my husband Bill and I said. We’ve certainly never done […]

Schifino Lee

Hey! We noticed you noticing us.

How about we get to know each other a bit better…
What Brought You Here?
Can we send you super cool emails of relevant topics to your business and the occasional check in?