Category: Digital

What exactly is an IDFA and why is it relevant to marketers?

What exactly is an IDFA and why is it relevant to marketers?

By David Stob, Media Director  IDFA (Identifier for Advertisers) is a unique identifier for mobile devices and is used to target and measure the effectiveness of advertising on a user level across mobile devices. Think of it like the mobile world’s version of a third-party cookie. As it stands, a user has to opt-out of […]

How One Simple Truth Transformed Our Brand

How One Simple Truth Transformed Our Brand

Jennifer Ruyle, Director of Brand Strategy  Over the years, I’ve interviewed hundreds of employees, CEOs and customers to find the heart and soul of a brand. Yet when it came time to think of our own unique value proposition, I tossed and turned, veered onto strange roads lost in thought and consumed way too many […]

Design Thinking Requires All of Us.

Design Thinking Requires All of Us. Design Thinking video call

Recently, our Production Artist, Brooke Worthan, virtually attended an event on Design Thinking. Here are her key takeaways: The Covid-19 pandemic will have lasting impacts on our society. Companies are adapting, innovating, re-thinking processes and integrating a more human-centered focus in products, experiences, and in their communication. I recently attended a virtual design conference, where […]

What is content and why does it need a strategy?

What is content and why does it need a strategy?

We live, work and play in the world of content…but I’m getting ahead of things. What is content? It seems everyone has their own definition, but the simple truth is that content is defined as any media that the brand self-publishes: visa vie blog posts, articles, videos, podcasts, user-generated and social media posts. Content is […]

TECO Peoples Gas partners with Schifino Lee

TECO Peoples Gas partners with Schifino Lee Teco People's Gas

TECO Peoples Gas partners with Schifino Lee to launch new campaign on the economic and environmental significance of natural gas  Tampa, Fla., Aug 26 – TECO Peoples Gas has launched a new campaign, “At the Heart of Florida’s Energy,” created by Tampa-based advertising agency Schifino Lee. The new campaign educates consumers and influencers on the […]

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