Category: Digital

Show Your Best Stuff

Being a small company doesn’t mean you need to look like a small thinker. Cary Showalter came to Schifino Lee to develop a site that could exude the professionalism and personality of his company, ShowTech Solutions. ShowTech was founded by Cary in order to share his extensive IT experience, along with his business expertise, to […]

Social Media vs. So What Media

Fantastic Adweek piece (http://www.adweek.com/advertising-week/are-we-cusp-social-blindness-135427) points out that most marketers treat social media as if it were cheap broadcast media. Audiences are tired of that. Businesses need to create relevant content and participate in genuine conversations – not mindlessly use social media with a short-term transactional mentality. True social media is about building an emotional connection, […]

Using Quick Response Codes

We wrote last week about QR (quick response) codes—that square matrix that connects a smart to web content. Today we’re adding some “best practice” guidelines for their use. Size matters. A bigger code is easier to capture, especially for phones with a hair-trigger auto focus. Trying to hold your phone just right to is really […]

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