Category: Digital

Colwill Engineering: A Brand Refresh Built to Succeed

Colwill Engineering: A Brand Refresh Built to Succeed

Last year, our friends at Colwill Engineering reached out to us to help them build a stronger brand for their business. We were asked to tell the full story and value of having all design/build services within one cohesive company. And, they asked us to develop a mobile-first, best-in-class website. (So, we got to work.)  As we always do, branding begins with a Discovery process […]

Schifino Lee Helps Cross-Bay Ferry Achieve Big Ridership Gains

Schifino Lee Helps Cross-Bay Ferry Achieve Big Ridership Gains The Cross Bay Ferry

The Cross-Bay Ferry is having an exceptional third season in Tampa Bay. Ridership is up over 40% compared to last year, and up over 100% compared to its first season. The ferry service, which travels between downtown St. Petersburg and downtown Tampa, has carried over 45,000 passengers in the past four months alone. Schifino Lee […]

Careful, Your SEO is Showing

Careful, Your SEO is Showing typing on computer

Getting real people to love your content as much as Google. I’ve been in this crazy business writing ad copy for almost 20 years. Back in ancient times, you wrote solely for your audience. Be brilliant, be funny, be whatever. Just make a connection and get a result. But in recent years, thanks to Google’s […]

How to use the Golden Ratio in web design

How to use the Golden Ratio in web design Golden Mean

What is the Golden Ratio? The Golden Ratio— also known as Golden Mean, Golden Section, Fibonacci, Phi, or Divine Proportion— is the observation a geometrical proportion found all throughout the natural world and universe. This ratio is proven to be aesthetically pleasing to the human eye. It creates a sense of visual balance, harmony and beauty in […]

Fact: referrals are the #1 source for quality lead generation.

Fact: referrals are the #1 source for quality lead generation. Tapp 360 is a cloud-based software created by Schifino Lee to generate referrals and lead generation.

There’s an old saying in advertising: we buy what we know and we don’t know much. So, what’s the best way to educate consumers about your product? We’d like to say its advertising, but in truth nothing beats the good old-fashioned personal referral. The personal referral reigns supreme because of the trust factor. People listen […]

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